lecture

Can you trust people in the music business?

Yesterday I was giving a guest lecture at TAMK in Tampere (Finland) about networking. Thanks to Skype, I didn’t have to travel. The students now know, that the music business is a people-business, they know what kind of people they need in their network, how to design their own network, how reciprocity and introductions work. At the end, one of the students asked an interesting question: “In my experience most of the people in the music business are quite shifty. […]

D.I.Y. attitude

Local initiative Last Friday I was at the opening of COEN, a local initiative with workshops for artists to become more commercial. At the reception a theater maker told me how difficult it is for her to combine commercial thinking with creative action. We had an interesting conversation. Problems as artist ‘They want us artists to become commercial entrepreneurs. But as artist, I want to create without having to think about the commercial value. ‘ ‘I agree, it’s your creativity […]