commercial


D.I.Y. attitude

Local initiative Last Friday I was at the opening of COEN, a local initiative with workshops for artists to become more commercial. At the reception a theater maker told me how difficult it is for her to combine commercial thinking with creative action. We had an interesting conversation. Problems as artist ‘They want us artists to become commercial entrepreneurs. But as artist, I want to create without having to think about the commercial value. ‘ ‘I agree, it’s your creativity […]


Making a choice

As booking agent I get many requests from artists, managers, labels etc. to start working for them and their artists. Usually it starts with an e-mail that I read and I listen to the link with music. If I like the music and the story behind it, I’ll react to the request and ask for an album. Last month I listened to an album of a female singer. The albums intrigued me, but somehow it didn’t fit. When the manager […]