Traditionally, many artists think that you can’t have both, creative success and commercial success. You can only be really creative, if you don’t give a damn about commerce. And if you do want to become rich, you make so many compromises that you can’t call yourself creative anymore.
A thought that is doing quite well recently in business theories, is that if you show your true self and if you discover your unique talents, that commercial success will come to you like bees to a flower. Do you believe that? Sure, the world will become a better place if we all share our true passion and talents. Though I have some serious doubts if it is possible for all of us to get filthy rich. “There is enough for the needs of every one, but not enough for the greed of any one.” (Gandhi)
You could see creative success as one pole on the planet and financial success as the other pole, like black and white. And if you look carefully, you discover that there is a lot in between, from snowy mountains to sunny islands, not only many shades of gray, but much more colors!
As artist who wants to be truly creative, you play for yourself and don’t give a damn if there is an audience, or if there is, what they might think of it. If you want to have commercial success, you will look what people want to hear and you will make many compromises. You will hire someone to write the songs you think the audience wants to hear. How can you find your way between those two poles, how can you find your colors, mountains or islands?
The colors and the mountains or islands might occure if you ask yourself, what audience you want to play to. It’s up to you, start to dream. There is not ONE audience, there are milliards of people out there, all different. Whom would you really like to love your music? Whom would you love to play your music for? If you choose your audience, than you might discover a bright pallet of colors, your own island in the sun. You might not get filthy rich with this approach, but it might make it possible for you to make a living with your art.