business

Live Music Business and Corona III – prepare for after-lock-down

This trilogy is about the live music business and corona. In part I you can read about 6 reasons why people in the live music business have been hit extra hard by all corona measurements. Part II was about how to get through the crisis. Part III will be about how to prepare for after-lock-down. Here again I make a difference between business in general, your own finances, and your mental condition. Business will be different than we are used […]

5 golden rules how (not) to treat famous musicians

1. Praise them for everything they do. They are quite vulnerable. And if you want something different, present it as supplement or improvement to their great plan. You can also make the musicians believe that your idea was actually their idea. See it as exercise in seeing the best in everyone. 2. Don’t confront them with open criticism in front of others, ever. You can do it backstage, and even than it’s best to be as cautious as possible, so […]